Appeals can be for any cause such as disasters or emergencies, supporting charity partners or fundraising.
To promote your appeal, gain internal support and sign-off from all stakeholders such as senior leadership and your communications team.
Choose who you are promoting the appeal to. For example, is it a specific team or the whole organisation?
Tips for driving engagement
- have your organisation provide additional fund matching
- if available, use dollar handles in your communication to increase engagement, such as '$30 will provide X , $50 will supply Y'
- enlist your internal community champions to promote the appeal.
Don't forget to celebrate the outcome of your appeal with a story on the impact of the appeal in the community!